What Aaru does
Aaru describes itself as behaviour simulation at the scale of the real world: large populations of AI agents grounded in demographic, behavioural and outcome data, used to test a product, price, message or strategy before committing to it. Its customers named in the press include consultancies and campaigns, and TechCrunch reported a Series A led by Redpoint at a billion-dollar headline valuation, with a 90% correlation to human responses cited from a partner’s research report. No public price.
What nth Labs does
nth Labs starts from the product, not the question. A real browser maps what you actually shipped, files what broke with a repro, and the panel judges from that map: ten thousand seats drawn from the market you declared, a real survey respondent behind each, graded on every run against those people’s held-out answers, with the price of the whole panel shown before you press. It is self-serve, the map is free, and the report says on every line whether a number was measured or simulated.
Which to pick
- You are a large organisation testing a message, a policy or a launch across a population, with a team to run the study: Aaru is built for that.
- You built a product, possibly with an AI coding tool, have not read all of it, and want to know what is broken and who quits before the link goes public: nth Labs is built for that.
- Ask either one for its accuracy on your run. nth Labs prints its grade on every report.