What a run does
- The Explorer reaches the pricing page the way a stranger does, presses what can be pressed, and files anything that did nothing.
- The panel is asked, per seat, whether it would pay at each price found on the page, up to three. A price the page does not show is never asked.
- The report ranks the prices: going from the lowest to the highest loses so many points of payers, and by income band. The Sales brief carries the price objection in the panel’s words.
- The Lab prices the change: what a price move does to the money over one to three years, with the bands shown.
What it cannot tell you
Not the absolute share who will pay. Stated intent overstates behaviour in real people, and the research says model respondents overstate it further. Read the ranking, read the band, and read the grade printed beside them. Then run a real test on the price the ranking points at.
How to start
Declare the product and its market in Settings, save a test account if the pricing page sits behind a login, and press the one button. The map is free. The panel’s price is shown on the run screen before it runs.