Marketing

See how your pitch lands.

Find the claims on your pages that need proof, and see how simulated buyers from your market react.

Try it on our sample app
The Marketing department for Acme Notes, our sample app: its claims, the proof behind them, who tries it and what stops them, with 8 to fix and the first one open beside them.

Claims checked for proof

The free pitch reading finds the claims regulators watch and checks whether your page backs them up.

The front page of Acme Notes, our sample app, with the three claims the pitch reading found on it marked and numbered.
Pitch readingFree, no AI

4 of 7 claims have no proof on the page. A shared link shows no description and no preview image.

  1. A rankingNo proof on the page
    the fastest way to keep what matters

    “Fastest”, “#1” or “the only” reads as a comparison a reader could check.

    Try “Capture a thought, get it organised. Acme Notes is a fast way to keep what matters.”

    FTC advertising substantiationUK CAP Code rule 3.7

  2. A number about customers or resultsNo proof on the page
    Loved by 12,000 teams.

    A reader takes a number as measured.

    Try “Loved by 12,000 teams (as of [month and year], [what was counted]).”

    FTC advertising substantiationUK CAP Code rule 3.7

  3. A free offerBacked
    Get started free

    The terms are on the page: “No credit card required. Free plan limits apply.”

    FTC guide to “free”UK CAP Code section 3

The reading found four more. Further down the front page: “Bank-grade encryption on every note, so not even we can read what you write.”, a security or compliance claim with nothing on the page to back it; “The only notes app our whole team agreed on.”, a quote with nothing on the page to back it. On the pricing page: “Start free and upgrade when your notes outgrow it. Every plan syncs offline, keeps your history and exports in one click.”, a free offer with its proof beside it. On the sign-in page: “We stopped losing decisions between meetings. Acme Notes pulls them out before anyone has to ask who agreed to what.”, a quote with its proof beside it.

How your link looks when shared

Most people meet your product as a link in a chat. The reading checks what that preview shows.

On Acme Notes: A shared link shows no description and no preview image.

Eight kinds of claim regulators watch

The reading looks for each one on every public page and names the rule behind it.

Simulated buyers from your market

With validations, a panel of simulated buyers reads your pages and says who would try your product and what stops them.

  1. Drawn from census records

    Each seat is a real census record from your market, paired with a real survey respondent.

  2. Shown your pages

    Each one sees the words and screenshots a visitor would, on that person’s device.

  3. Graded every run

    Each run is scored against the real people behind the seats, and the grade is on the report.

How accurate the panel is

Limits

Not legal advice

It flags the kinds of claims regulators have acted on. It never says you are in breach.

Not a fact check

It checks whether the page backs a claim. It does not open the source or check whether the claim is true.

Not a promise

The panel is simulated. Its rates are ranges, and every run says whether it was graded against real people.

English only

The free reading checks English, and tells you when a page is in another language.

The rules and research behind it: FTC Endorsement Guides and advertising-substantiation guidance, UK ASA published rulings, Twin-2K-500.

Questions

What does the free reading need?

Only your address. It reads every public page without AI, on your first free check and on every check after.

Who is on the panel?

Each seat is a census record from your market (age, sex, income, household, education, occupation, region and device), paired with a real survey respondent. A model answers as that person.

The science behind the panel
What does Site review add?

A model reads and judges your copy line by line, in the page’s own language. It uses validations; the pitch reading does not.

Pricing

Free on every plan, unlimited

The pitch reading: your headline, the claims regulators watch, the proof behind them and your link previews.

Uses validations

An AI review of your copy, line by line, and the simulated panel.

See pricing

Other departments

Try nth Labs now.

Paste a link to run your first check. No account needed.

Checks that don’t use AI are free on every plan. No card needed. See pricing